WHO: Nationally acclaimed bridal designer, Austin Scarlett, recognized and praised for his sophisticated and striking designs on Bravo's Project Runway, now wields his creative talent at the helm of KENNETH POOL.

WHAT: Austin Scarlett will be at Bridal and Formal in Reading, Ohio, to promote his collection and to work with brides-to-be who are interested in his gowns.

WHEN: Friday, February 1st, from 11 am to 5 pm and Saturday, February 2nd, from 9:30 am to 5 pm.

WHERE: Bridal and Formal, 300 West Benson in Reading, Ohio.

HOW: Brides-to-be may stop into Bridal and Formal. The collection will be available all weekend. For more information visit Bridal and Formal's website at http://www.bridalandformalinc.com/

ABOUT AUSTIN SCARLETT

Austin Scarlett has joined New York design house AMSALE as the new designer for the KENNETH POOL label. Having gained recognition and praise for his sophisticated and striking designs on Bravo's Project Runway, he now wields his creative talent at the helm of KENNETH POOL.

Scarlett's designs evoke the drama and glamour of past eras while maintaining a thoroughly modern edge. Amsale Aberra, founder and creative director of the AMSALE Design Group recalls her first encounter with Austin Scarlett when she was a judge on Project Runway, "I was immediately struck by Austin's sense of glamour and I was impressed by his technical expertise. He is a true modern couturier." She continues, "I think Austin's design style complements the KENNETH POOL aesthetic perfectly." As for Scarlett, bridal design was a natural progression. "Bridal is a fabulous world where the spirit and craftsmanship of Haute Couture combine with the freshness of today's fashion," says Scarlett, "I've always loved the idea of devoting my full energy to creating a single magical moment where the bride is transformed into the breathtaking beauty of her dreams."

Before joining KENNETH POOL, Scarlet honed his design skills at New York's renowned Fashion Institute of Technology where he specialized in evening dress design and received a degree in fashion design. While attending school, he designed costumes for New York Theater. After graduation, Scarlett continued to explore his interests by working in the archive of the Museum at the Fashion Institure of Technology. This experience allowed him to study firsthand the techniques of the great couturiers and provided him with endless inspiration. In 2001, Scarlett headed to Hollywood to costume design for the studios of MGM and Paramount.

After a year on the West Coast, he grew to miss the artistic energy of New York and decided to return to the city. Scarlett appeared on the Bravo Channel's hit reality series, Project Runway, where he instantly became a viewer favorite, standing out among the other contestants for his extremely elegant yet wearable designs and personal charm.

AMSALE is a New York based design house for luxury bridal and evening wear. In addition to KENNETH POOL, AMSALE designs and markets the AMSALE Bridal, Bridesmaids and Party Collections as well as the Christos Bridal Collection. AMSALE introduced the KENNETH POOL Collection two years ago and it quickly became one of bridal's most successful launches with its grand silhouettes and opulent embellishment.